STAY FIT AND BEAT THE HEAT
Keenfit, the pole walking people have recently launched a walking group twice a week in Ibn Battuta Mall, starting in Tunisia, walking through Persia and India into China and back again.
 The group meets on Tuesday and Saturday mornings at 08.00 in front of Starbucks, alongside hypermarket Géant in the Tunisia Court. Keenfit founder Joanna Macdonald leads the walkers and spends 20 minutes or so with newcomers to teach them the two principal techniques of pole walking before the team sets off.
Commenting on the initiative, Joanna Macdonald said, “It is a great way to get some exercise and beat the heat, as well as being a social outing to meet new or like-minded people and window shop for your next handbag, check out the great Summer Surprises offers or decide which movie you want to see”.
Marc Jones, Marketing Manager for Ibn Battuta Mall added “We are so pleased to have the pole walkers in the mall. It is exactly the right initiative what to encourage a community spirit, which is what Ibn Battuta is all about.”
Joanna Macdonald also intends to train the mall’s management team in the art of pole walking to give them an added spring in their step and help them through the rigours of their day!
Pole walking is an ideal activity for men and women of all fitness levels, and ages as they learn about its many benefits, ranging from increased energy and weight loss to improved posture and better cardio health. According to recent studies, adding poles to your brisk walk will increase calorie burning by 40 percent, aerobic benefit by more than 20 percent and add years to your life.
Pole walking clinics are free of charge and new members are encouraged to bring along friends, colleagues and family to add to the enjoyment of exercise. Poles are provided for people to try and once the basic skills have been mastered, walkers are invite to purchase their own poles so that they can “set forth” by themselves, or go on to become certified Keenfit instructors and start their own network of pole walking devotees.
The Keenfit poles are lightweight and height adjustable and are even available in a compact travel version, the size of a walking umbrella that can be easily packed in a suitcase.
For the summer timetable of classes, please click here
Background to Keenfit
Keenfit Dubai LLC is founded and owned by Joanna Macdonald. It is part of an international company established in Kelowna, British Columbia, Canada, in 1998. The Keenfit philosophy encourages you to walk tall and be as balanced as you can both physically and emotionally while continuing to “walk your path.”
Keenfit’s mission is to inform, inspire, empower and support people to become accountable for themselves so they can find balance, live in peace and walk as their true self.
Members of the media are welcome to come along to classes and try out pole walking for themselves.
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